Raumati (Summer) is on its way, whānau, and we’re buzzing to launch our fresh new What Doin Singlets – just in time for the sun!
These singlets proudly rep Māori designs and traditional tāniko patterns across the back, a bold reminder that our culture is alive, thriving, and as beautiful as ever in 2025. The pāua shell is considered a sacred treasure (taonga), The pāua shifting colors of blues, greens, and purples are often linked to Tangaroa, the god of the sea, representing strength, peace, and connectivity amongst people & whānau. Lightweight & breathable with the ocean & the summer vibes this is the perfect combination for this summer. What doin whānau.